Absolutely — given your roles, your portfolio should signal clarity, systems thinking, and cross-functional impact in seconds. Think of it less as a “gallery of work” and more as a narrative interface to how you think and operate.
Below is a lean, high-impact information architecture that works especially well for senior, hybrid profiles like yours (IA + Product + Content + Knowledge + Liaison).
Purpose: Orientation + positioning in under 30 seconds.
“What do you do, for whom, and why should I care?”
Primary content
One-sentence positioning statement
I design and engineer information systems that align product, content, and organizations.
Role stack (not job titles)
3–4 proof points (metrics, outcomes, scope)
“Reduced support tickets by 32%”
“Led alignment across Product, Legal, and Marketing”
Clear CTAs
View Case Studies
How I Work
Contact
Why this matters:
Hiring managers skim. This page exists to reduce cognitive load and guide them forward.
Purpose: Demonstrate applied thinking, not artifacts.
This is the spine of your site.
Individual Case Study Template
Use a systems-first narrative, not a UI-first one.
Recommended sections
Context
Problem Framing
System Diagnosis
Intervention
Outcome
Reflection
You’re showing how you reduce ambiguity, not just what you shipped.
3. How I Work (Method & Philosophy)
Purpose: Make your thinking legible and transferable.
This page is extremely powerful for hybrid roles.
Principles
Your operating model
Tools of thought
Collaboration style
How you work with:
Engineering
Content
Legal / Compliance
Leadership
This page reassures stakeholders:
“This person can walk into complexity and create shared understanding.”
4. Systems & Artifacts (Optional but Strong)
Purpose: Show depth without cluttering case studies.
Think of this as a library, not a gallery.
Examples
Taxonomies
Content models
Decision trees
Governance frameworks
Information maps
Naming systems
Each artifact gets:
What problem it solves
When to use it
Why it matters
This is especially effective for knowledge engineering and IA credibility.
Purpose: Human context + credibility.
Not a bio — a professional narrative.
Include
Your trajectory (how you ended up at this intersection)
What kinds of problems energize you
Domains you’re fluent in
A short personal note (optional but grounding)
Keep it grounded and calm. This is about trust.
6. Writing / Thinking (Optional, High Signal)
Purpose: Demonstrate ongoing sense-making.
Short essays or notes on:
Even 3–5 pieces is enough.
Purpose: Remove friction.
Minimal Version (If You Want Ultra-Lean)
If you want the shortest impactful version, go with:
Home
Case Studies
How I Work
Contact
That’s it.
Key Design Principle for Your Portfolio
Your website is an information system demonstrating your ability to design information systems.
If you want, next we can:
Turn this into a site map diagram
Draft homepage copy
Design a case study template
Or map this to recruiter vs leadership vs IC audiences
Just tell me where you want to go next.
