Welcome to The Messy Middle

That space between "this is broken" and "this actually works now"?

The messy middle is where we know something needs to change. It's the POCs that might fail, the migrations with unknown variables, the content architectures being reconfigured, and the change initiatives where you're still trying to get buy-in from stakeholders. It's ambiguous, complex, and full of problems that don't have obvious answers.

It's also where transformation actually happens.

This space is where I share what I've learned navigating the messy middle: the strategies that work, the mistakes to avoid, the frameworks that bring order to chaos, and the reality of what it takes to build something new when the path forward isn't clear.

If you embrace the messy middle then you're in the right place.

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About Wendy

I'm a transformation-focused content strategist and architect who thrives on solving complex problems and building new ways of working. Over the past 15+ years, I've led digital transformation initiatives that fundamentally change how organizations structure, manage, and leverage their content.

My sweet spot is the 0-to-1 phase: designing content architectures from the ground up, piloting emerging technologies, migrating content into new systems, and guiding teams through major change. I've led enterprise-wide transformations, built POCs that became production solutions, integrated AI into content workflows, and created frameworks that scale across organizations.

What drives me isn't maintaining what already works. It's figuring out what's broken, imagining what's possible, and building the bridge between the two. I excel at getting stakeholder buy-in, navigating ambiguity, and delivering measurable impact when the path forward isn't clear.

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